Instagram Ambassadors’ Quick Guide and Playbook

A collaborative two part project between the DC Marketing team and Firmwide Communications team to update and elevate the Perkins Eastman’s Studio Instagram accounts as well as provide templates and resources to each office's ambassador.

The Quick Start Guide provides the big picture strategy and branding; while the Playbook has in-depth information and guidelines for the ambassadors to refer to. The playbook also includes some templates and visual examples to achieve a consistent firmwide identity.